Under its new publishing arm, marketing & communications expert shecco has launched its first in a series of easy-to-access guides for industry and policy decision makers about the global market potential of natural refrigerants. The first edition - with a focus on Europe - features market forecasts per industry sector until 2020, the end-users’ views, an industry directory, Europe’s first CO2 transcritical supermarket map, and more.
As the first-ever approach to quantify the market potential for the natural working fluids carbon dioxide, ammonia and hydrocarbons, the “GUIDE 2012: Natural Refrigerants – Market Growth for Europe” addresses both experts and new entrants to the market for more sustainable heating, cooling and refrigeration. Building on a global industry survey among close to 1,300 HVAC&R experts, the GUIDE aims to support decision makers in industry and policy to learn about the characteristics of natural refrigerants, get familiar with their applications today and the challenges they still face, but more importantly evaluate their business potential over the coming years.
The GUIDE and shecco’s new publication arm are part of a series of concrete actions taken by shecco in helping its partners advance future-proof refrigeration, heating and cooling solutions, as Marc Chasserot, Publisher and Managing Director of shecco, explains:
“Over the last five years we have built shecco into the world's leading online publisher of natural refrigerant news and expertise. Today, I'm proud to announce the next step in our mission to bring natural refrigerants faster to market. Building on our online publishing business we will launch a series of print and digital publications during 2012. Our first in this new series is the GUIDE 2012 – Market Growth for Europe. We hope you enjoy reading it.”
Free access – global distribution
The GUIDE can be viewed online as a flash version, downloaded as a whole publication or only as the case studies part on http://guide.shecco.com. Moreover, all images are provided as a separate download to enable readers to directly input graphics into presentations towards their staff members or towards partners, customers or fellow legislators.
“The GUIDE is free to read online, to download and to distribute. We have decided for an “open source” concept with constant feedback from our global network. Market leaders in producing or using natural refrigerant solutions have supported us in this endeavour by contributing real-life case studies or issuing clear statements in favour of their wider application, but also by pointing out remaining barriers,” says Nina Burhenne, Lead Author and Head of Market Research shecco.
The GUIDE in detail
Among the highlights from the publication:
Next Steps
shecco encourages all readers to send comments, corrections and ideas regarding the Europe Guide and future publications to research@shecco.com. It is already in the concept stage for further publications on the North American and Asian markets.
The GUIDE and shecco’s new publication arm are part of a series of concrete actions taken by shecco in helping its partners advance future-proof refrigeration, heating and cooling solutions, as Marc Chasserot, Publisher and Managing Director of shecco, explains:
“Over the last five years we have built shecco into the world's leading online publisher of natural refrigerant news and expertise. Today, I'm proud to announce the next step in our mission to bring natural refrigerants faster to market. Building on our online publishing business we will launch a series of print and digital publications during 2012. Our first in this new series is the GUIDE 2012 – Market Growth for Europe. We hope you enjoy reading it.”
Free access – global distribution
The GUIDE can be viewed online as a flash version, downloaded as a whole publication or only as the case studies part on http://guide.shecco.com. Moreover, all images are provided as a separate download to enable readers to directly input graphics into presentations towards their staff members or towards partners, customers or fellow legislators.
“The GUIDE is free to read online, to download and to distribute. We have decided for an “open source” concept with constant feedback from our global network. Market leaders in producing or using natural refrigerant solutions have supported us in this endeavour by contributing real-life case studies or issuing clear statements in favour of their wider application, but also by pointing out remaining barriers,” says Nina Burhenne, Lead Author and Head of Market Research shecco.
The GUIDE in detail
Among the highlights from the publication:
- User's Guide to NR: What are the characteristics of Natural Refrigerants? Where are they used in the Food Chain, in Transport, in City & Buildings, and in Industry & Special Applications?
- Global Industry Survey: Which world region will adopt NR quickly? How are NR refrigerant sales volumes developing?
- Europe Today: What are the promising applications of NR? Policy SWOT: Which policies have which impact on the uptake of NR?
- CO2 Supermarket Map: How many supermarkets per EU country are using CO2 transcritical refrigeration systems? The first-ever map per country showing how CO2 refrigerant is gaining momentum.
- Europe Tomorrow: What do 667 respondents say about the future of NR in Europe? Which NR do they already use today in their products & services? What is the overall awareness level about NR among the HVAC&R industry and their customers? And what are the strenghts of NR and the most important barriers to their uptake?
- Market Forecasts 2012-2020: What are the industry's expectations for the market share of NR in 2012, 2015, 2020 - per industry sector?
- Case Studies: Where are NR used today? A collection of real-life success stories with cost & energy savings, environmental advantages and technology benefits.
- NR Business Directory: Who are the market players investing already today in NR technology, which refrigerants do they use and in which sectors are they active?
- The Voice of End-Users: What do The Coca-Cola Company, Unilever, Heineken, Mc Donald's and leading supermarket chains have to say about the prospects of NR?
Next Steps
shecco encourages all readers to send comments, corrections and ideas regarding the Europe Guide and future publications to research@shecco.com. It is already in the concept stage for further publications on the North American and Asian markets.
MORE INFORMATION
Feb 08, 2012, 00:00
Related stories
PARTNERS
